In today’s world, the ability to innovate and to adapt to change is critical for any organization. Clinging to the status quo is a fast track to obsolescence. New products, services, and processes may be the answer, but which ones? And for which audiences? Design thinking is an innovative, yet repeatable approach to solving problems, exploring opportunities, and creating new products, services, and experiences. By utilizing the tools of design thinking to understand the needs, wants, and limitations of customers or other stakeholders, practitioners can create solutions that are at the intersection of desirability (Does someone want or need it?), feasibility (Can we do it?), and viability (Can we do it a way that’s profitable or sustainable?). In this multi-day certificate program, participants will gain an understanding of the basic principles and practices of design thinking while also getting hands-on experience with a number of design tools.
