Today it seems there are as many different approaches to sales effectiveness as there are products and services to sell. Regardless of their methodology, the sales professionals who truly succeed understand that sales happen when you know and connect with your prospects and clients. This course will take participants step-by-step through the entire sales process and covers every critical phase of selling. Participants will leave this course better equipped to win the confidence and trust of prospects, develop presentations that meet your clients’ real needs, create long-term sales relationships by offering solutions, influence the right buyers and close the sale with ease.