Developing and Implementing Strategic Marketing Plans

For more information, go to the UNC Charlotte Employer Solutions website or browse the Employer Solutions Online Catalog.

Blended
In Person: The Dubois Center
On-site at Organization
Online
Visit Program Page

Program Tabs

Program

In these increasingly complex times having a well-conceived strategic marketing plan is essential for businesses to win in tough markets and any marketing or sales manager would agree that if you fail to plan, you plan to fail. In this practical course, participants will discover how to develop strategic marketing plans and translate these into actionable sales and customer plans. This course will provide participants with a set of straightforward tools and techniques to gather information on their competitive landscape, develop appropriate marketing strategies and then execute these strategies via their sales and customer service personnel.

What Participants Will Learn
  • Manage what happens when marketing and sales do not work together
  • Build a relationship between a Strategic Plan and a Marketing Plan
  • Analyze customers, markets and competitors
  • Discover marketplace opportunities and threats
  • Set marketing and other key business objectives
  • Relate marketing goals to sales outcomes
  • Use the marketing mix elements (product, price, channel of distribution and marketing communications) to develop strategy
  • Control the marketing effort
  • Establish an annual planning calendar
  • Create strategic marketing and sales plans
  • Practice developing the framework for your own business