To meet the growing demand for professionals with advanced skills, UNC Charlotte offers the Online MBA. The program offers an advanced core curriculum covering all functional business areas and a choice between concentrations which are designed to offer the strategic business skills that industry demands.
- Business analytics: Decision modeling; recency, frequency, monetary value (RFM) analysis and data mining (SAS and Python)
- Digital marketing: Digital marketing strategies and tools, social media analytics, product/brand strategy and management, market segmentation, online advertising, social networking, IMC (integrated marketing communication)