Principles of Professional Selling

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Blended
In Person: The Dubois Center
On-site at Organization
Online

Program Tabs

Program

Today’s competitive sales environment requires more than exceptional products, features and benefits to separate you from the competition. Consultative selling is the key to customer-focused sales interactions. This course addresses the heart and soul of effective selling during face-to-face customer interactions. Participants will apply the skills and strategies they need to gain competitive sales advantage by planning and executing a proven sales process. This course will provide the tools that they need to become successful in professional sales.

What Participants Will Learn
  • Recognize what it takes to be a top performer today
  • Gain an introduction to consultative selling
  • Improve sales effectiveness and self-assessment by understanding the evolution of a sales professional
  • Acknowledge a customer’s perspective of why people buy from who they do
  • Analyze and understand different sales styles
  • Read buying styles of customers
  • Adjust your approach to meet the styles of your internal and external customers
  • Overcome communication barriers through active listening
  • Present to visual, auditory and kinesthetic customers
  • Develop customer-focused interactions
  • Create sales questions that involve the customer and gain commitment
  • Uncover customer needs through assessment
  • Build instant rapport and trust as well as long-term relationships
  • Prepare and clarify objections, overcoming skepticism, indifference and opposition
  • Identify buying signs
  • Eliminate the fear of closing
  • Utilize closing techniques in a consultative sales process