December 10, 2025 | 2 PM ET
Pitch, Plan, Prosper: Communication and Entrepreneurship in Events
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You’ve got the vision, the vibe, and the velvet ropes ready to go. But how do you really build a business that lasts in the high-stakes, high-energy world of event planning?
“Pitch, Plan, Prosper: Communication and Entrepreneurship in Events” is the final webinar in UNC Charlotte Meeting and Event Planning series — and it’s your ultimate guide to turning talent into traction.
Join instructors Carla Eustache, CSEP (Founder, Style Perfect Events) and Heidi Hansen (Communication + Sales Coach) as they team up for a candid conversation about what it takes to start, and sustain your own event business in today’s fast-moving, always-changing industry.
This session is for:
- Aspiring entrepreneurs ready to launch their first event business
- Planners already in the field who want to sharpen their sales and communication edge
- Creatives who are great at the vision but need help with the business side of the business
Here’s what you’ll walk away with:
- How to pitch your brand with purpose — Carla and Heidi agree: great pitching starts with great listening. Learn how to read your audience, tailor your message, and tell a story that clicks.
- The power of a business foundation — Carla built her company during a recession, using community, volunteerism, and grit to grow. Her secret? Knowing your mission and sticking to it. That’s where real prosperity begins.
- Why “doing the work” beats waiting for perfect — Heidi shares how success often comes not from waiting until you’re 100% ready, but from putting yourself out there while you build.
- How to communicate your value clearly and confidently — Get the tools to ask the right questions, listen strategically, and pitch like a pro, even when budgets, clients, or expectations get tricky.
This isn’t a webinar full of fluff. It’s a real-talk roadmap from two women who’ve built careers helping others grow. Whether you’re dreaming up your first launch or leveling up your business model, this session will leave you inspired, informed, and ready to prosper on your own terms.
Reserve your spot so you can turn your passion into a plan, and that plan into profit.