October 28, 2025 | 2 PM ET
Moments That Matter: Crafting and Capturing Event Magic
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Every unforgettable event starts with a single spark. A vision that connects people, evokes emotion, and creates moments that linger long after the lights dim. But what makes an experience truly magical?
Join Crystal Govan, Principal Event Planner and Creative Director of Fabulously Created Events, and Meredith Dean, Founder and CEO of The Dean’s List, for “Moments That Matter: Crafting and Capturing Event Magic,” a free live webinar presented by UNC Charlotte’s Meeting and Event Planning Certificate program. Both Crystal and Meredith are instructors in the program, sharing their real-world expertise with the next generation of event professionals.
Together, they’ll pull back the curtain on how to design events that feel authentic, meaningful, and unforgettable, whether you’re planning weddings, conferences, or brand activations.
Crystal and Meredith approach “event magic” from two dynamic corners of the industry: Crystal, with her deep expertise in event design and logistics, and Meredith, with her flair for digital storytelling and brand strategy. For Crystal, the magic happens in the details: those goosebump-inducing moments when guests feel seen, celebrated, and connected. “Creativity is the heartbeat,” she says, “but organization is the backbone.”
For Meredith, every event begins with purpose. “I think, number one, is making sure that you are mission-centered,” she says. “For The Dean’s List and everything that I plan, it’s: how do I connect people who may have never connected otherwise, online and offline?” That focus on connection and authenticity drives her storytelling approach, turning every post, video, and shared experience into a bridge between people and possibilities.
Through real-world stories, strategy insights, and behind-the-scenes lessons, they’ll explore how thoughtful planning, intentional design, and authentic storytelling work together to create experiences that move people. Attendees will discover how to:
- Design with purpose — beyond trends and templates.
- Capture connection — using content creation and storytelling to extend the life of an event.
- Balance grace and adaptability — the essential mindset of every great planner.
Whether you’re already coordinating events or dreaming about launching your career in the industry, this session offers inspiration and practical tools to elevate your craft. As Crystal puts it, “The smallest detail can create the biggest impact.”
Reserve your spot today for this free webinar and uncover what it takes to craft and capture moments that truly matter.